Misc

TechPowerUp Announces GPU-Z 0.4.6, MSI GPU-Z Giveaway at www.techpowerup.com

AMD shakes up the industry with its purchase of ATI back in June 2006. Since then, we have been wondering what the fate of the ATI branding is. Today, AMD has made it official that the ATI branding will be phasing out and replace it with AMD.


AMD states that the decision is based on the recent survey that the company has conducted. The survey based on several thousands of people across different countries shows that AMD is a prefer brand than ATI. In addition, the survey reveals that there is a very high brand awareness of Radeon and Fire Pro. Therefore, AMD believe that the result indicates it has the “permission” to consolidate under the AMD brand.
The reason for such decision is the fact AMD is trying to “breaking away from 20 years of processor-centric marketing” with its VISION Technology and the Fusion technology where the firm is working on to merge CPU and GPU into a single chip. It is expected the first product based on the Fusion technology, “Ontario” where two low-power “Bobcat” CPU with GPU, to be ship in Q4 2010. In first half of 2011, we should expect a more powerful “Llano” with quad Phenom II CPU with GPU onboard.


The first products to carry the AMD Radeon brand will come later this year, presumably the successor to the current HD 5000 series. Current products such as Radeon 5000 series will retain the ATI brand. The logo for the new products will not look much different except the word ATI has been taken out and replace with AMD. The following are the logos that will be seen with future AMD Radeon and AMD FirePro.


Looks like not only AMD has put the ATI brand into rest, the company is also trying to simply the company brand portfolio. From the image below, it looks like AMD is planning to promote the VISION brand for the chipset and client CPU.

Not satisfied with finding the best CPU overclocker, Gigabyte is setting to find the best graphic card overclocker with its "Best 3D Overclocker Contest". Skillful overclockers will have a chance to compete by submitting the best Ungine Heaven scores to HWBOT. The contest will run until Oct. 31 so there is a plenty time to tweak your overclocking to achieve the highest score. Users would have the option to enter four contests: single GPU, dual GPU, triple GPU, and quad GPU.