AMD Phenom 2 X4 955 BE

INTRODUCTION

We've been waiting a few weeks to tell you about the AMD Phenom 2 X4 955 BE. We can't tell you how hard it is not to leak information about products like the Phenom 2 X4 955 BE. Here we are sitting on a top CPU, seeing it run unbelievable numbers on the benches and overclocking like a champion, then having to keep it secret until launch day. We guess it's a necessary thing to coordinate the launch of new products but it's really hard to be sitting on the top product in a category and not be able to tell people.

April 23rd 2009 seemed to approach at a snails pace but finally the day is here where we can release information on the new Phenom 2 X4 955 BE and its unlocked processor. You should be seeing it on E-Tailer shelves as of today. This isn't a paper launch. The processor is immediately available on retail sites and vendors have them on hand, ready to ship should you be lucky enough to be waiting on a new AM3 processor. The Phenom 2 X4 955 BE, of course, is backwards compatible with the AM2+ platform, which is one of the exciting things about the new quads. You can upgrade while still holding onto your existing AM2+ and enjoy the benefits of a relatively inexpensive unlocked CPU and upgrade to AM3 and DDR3 at your leisure.

The higher performance and overclockability of the new Phenom 2 X4 lineup, combined with lower upgrade costs than the competition, makes the Dragon platform an attractive choice in these economic hard times. Economically speaking, the times may be hard but AMD has shown you can produce an affordable platform with out sacrificing performance. This move not only allows users to enjoy a high end platform but shows that AMD cares about the end user by keeping the prices down. Kudos AMD!

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home, and play.

Vision

A world where the amazing power of AMD technology improves the quality of people's lives.

AMD set a goal to enable affordable, accessible Internet connectivity and computing capabilities for 50 percent of the world's population by the year 2015. Learn more about AMD’s 50x15 Initiative.

Mission

Lead through innovative, customer-centric solutions that empower businesses, enhance the digital lifestyle, and accelerate global digital inclusion.

Values & Beliefs

AMD's culture is characterized by an indomitable will to succeed and prosper in one of the world's most challenging industries. At the heart of our unique and strong culture is the belief that people are the ultimate source of our competitive advantage. By living these core values, each one of us helps to deliver on our promises to customers, maximize shareholder value and ensure our enduring success.

Respect for People

We respect people, honor diversity and treat each other fairly. These are the cornerstones of our culture and key to our ability to work successfully as a global team. Learn about what it’s like to work at AMD.

Integrity

We operate with the highest standards of honesty and responsibility—as individuals and as a corporation—to be a role model worldwide through our business practices, community involvement and environmental stewardship. View our corporate responsibility mission and achievements.

Our Customers' Success

We ensure our customers' ongoing success by forging deep relationships founded on our commitment to meet their diverse technology needs and a shared passion for excellence. Read about how AMD drives customer success.

Customer-Centric Innovation

We lead through innovation—championing creative ideas and solutions that enable our customers to truly differentiate their solutions in the marketplace.

Initiative and Accountability

We deliver on our promises to our customers, stakeholders and to each other by taking risks, seeking proactive solutions and assuming ownership of the results.

At AMD, we take a measured approach to evaluate and continually improve global environmental efficiency, from how we run corporate facilities to how we develop products that deliver superior performance-per-watt. Learn more about AMD’s Green initiative at: www.amd.com/climate.

Fair and Open Competition

We believe that fair and open competition places the freedom of choice in the hands of customers, allowing the widest population to have access to the best possible technology.