Kougar
07-13-2006, 11:08 PM
I guess Dell finally completed their analysis of their promotion/pricing methods they started late last year... this is good news :)
Dell says the program is designed to make purchasing more meaningful for customers
Dell today announced major plans to simplify its pricing structure. According to the PC giant, it will reduce the number of mail-in rebates and products and services as well as make it easier for customers to purchase its products. The program will occur over 12 to 18 months as it requires major overhauling of its pricing structures in various areas.
From consumer Dimension desktops to Inspiron notebook computers and home theater products, Dell said that it estimates a 70 percent reduction in the number of promotions per product line, and about 80 percent in promotions tied to a single product.
Dell claims “The moves -- part of the company’s efforts to make buying easier and improve the overall customer experience -- will occur over 12 to 18 months, beginning in August with the reduction of mail-in rebates on Inspiron notebook computers and Dell televisions. The number of mail-in rebate offers for Dimension desktop computers will also be reduced later this year, and over time for other electronics and accessories, software and services”
Full article is at http://www.dailytech.com/article.aspx?newsid=3239 (http://www.dailytech.com/article.aspx?newsid=3239)
Dell says the program is designed to make purchasing more meaningful for customers
Dell today announced major plans to simplify its pricing structure. According to the PC giant, it will reduce the number of mail-in rebates and products and services as well as make it easier for customers to purchase its products. The program will occur over 12 to 18 months as it requires major overhauling of its pricing structures in various areas.
From consumer Dimension desktops to Inspiron notebook computers and home theater products, Dell said that it estimates a 70 percent reduction in the number of promotions per product line, and about 80 percent in promotions tied to a single product.
Dell claims “The moves -- part of the company’s efforts to make buying easier and improve the overall customer experience -- will occur over 12 to 18 months, beginning in August with the reduction of mail-in rebates on Inspiron notebook computers and Dell televisions. The number of mail-in rebate offers for Dimension desktop computers will also be reduced later this year, and over time for other electronics and accessories, software and services”
Full article is at http://www.dailytech.com/article.aspx?newsid=3239 (http://www.dailytech.com/article.aspx?newsid=3239)