werty316
07-24-2006, 11:05 PM
Microsoft is for sure making sure Vista and Office 2007 are recognized with $1 billion spent for their marketing campaign.
[quoe]But there's still a chance Vista will be delayed again
Microsoft announced that it will spend roughly $900 million in sales and marketing initiatives to drive Windows Vista, Office 2007. During its financial results call, Microsoft CFO Chris Liddell said that his company will be spending roughly $450 million to market the three key products and another $450 to develop its sales team.
According to the announcement, Microsoft received a solid number of renewals for long term licensing of its Windows and Office software products. This in turn, injected a good sum of long term revenue for the software giant. The extra revenue said reports, contribute to the decision to invest heavily in sales and marketing. Microsoft announced early on in Windows Vista's development that it would be the largest project the company ever undertook.
Microsoft Office is already well under way and is practically just waiting to be released but many analysts are looking to Windows Vista to kick start the 2007 year. Microsoft delayed Windows Vista several times over the course of the development process and despite its projected release date of Q1'07, Bill Gates hinted that the company would not hesitate to announce further delays if it meant that Microsoft would be able to further improve the OS.
Liddell said "the shift to annuity signals stronger customer demand for Office 2007. We had strong quarter for volume licensing. Renewals were on the high end of our range of 66 to 77 percent, there's growing customer demand for new products." Despite this, Liddell admitted that next quarter revenues won't be as strong because Microsoft is at the end of its major renewal cycle.[/quote]
Article Source: http://www.dailytech.com/article.aspx?newsid=3439
[quoe]But there's still a chance Vista will be delayed again
Microsoft announced that it will spend roughly $900 million in sales and marketing initiatives to drive Windows Vista, Office 2007. During its financial results call, Microsoft CFO Chris Liddell said that his company will be spending roughly $450 million to market the three key products and another $450 to develop its sales team.
According to the announcement, Microsoft received a solid number of renewals for long term licensing of its Windows and Office software products. This in turn, injected a good sum of long term revenue for the software giant. The extra revenue said reports, contribute to the decision to invest heavily in sales and marketing. Microsoft announced early on in Windows Vista's development that it would be the largest project the company ever undertook.
Microsoft Office is already well under way and is practically just waiting to be released but many analysts are looking to Windows Vista to kick start the 2007 year. Microsoft delayed Windows Vista several times over the course of the development process and despite its projected release date of Q1'07, Bill Gates hinted that the company would not hesitate to announce further delays if it meant that Microsoft would be able to further improve the OS.
Liddell said "the shift to annuity signals stronger customer demand for Office 2007. We had strong quarter for volume licensing. Renewals were on the high end of our range of 66 to 77 percent, there's growing customer demand for new products." Despite this, Liddell admitted that next quarter revenues won't be as strong because Microsoft is at the end of its major renewal cycle.[/quote]
Article Source: http://www.dailytech.com/article.aspx?newsid=3439