For people with qualifying coolers of course. But even at that it's pretty cool that a company would do this. That's the new LGA2011. The short version, The LGA-2011 upgrade mounting hardware will be provided free of charge to anyone who has purchased a qualified cooler on or after September 1st 2011. for the lonhttp://feeds.feedburner.com/~r/NewsA...~4/aqCHjutsWI8
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