PowerColor X1550 SCS

Introduction

Taipei, Taiwan – January 17 th , 2007 - TUL Corporation, a leading provider of AMD/ATI graphic cards, today announced the PowerColor X1550 in PCI-E, AGP and Silent Cooling System (SCS) variations. These models replace the X1300 brand in an effort to re-emphasize the complete support of AMD/ATI-based graphic cards for Windows Vista™ platform; particularly for the entry level segment. PowerColor’s X1550 comes with a factory overclocked core of 600MHz, with memory speed of 400MHz (800MHz effective) and 256MB of DDR2 RAM.

Every now and then companies will introduce products that carry no real change except for a product name. ATI have had few of those in the past, for example X1650 PRO which is a renamed X1600 XT. This is the case here where old X1300 PRO gets new pants and inherits a new name: X1550. It's an old IHV (Independent Hardware Vendor) trick to get rid of old SKUs and bring them back into the market through various channels. Believe it or not, product naming scheme does play a major role in consumers' minds. Potential customers will think this way: X1550 > X1300. Logically, 1550 is bigger than 1300; and because bigger means better for some people, why not go and buy it? I will spoil the fun just a little. In our case X1550 = X1300 PRO and have that equality running through your brain throughout this review, period.

 

What I have here for you today is already mentioned RADEON X1550 from PowerColor with "SCS" suffix (Silent Cooling System). Because it runs silently I will treat it as an ideal solution for your HTPC. Let the fun begin!

Should you require more detailed information on X1K please revisit our article: The X1000 series - ATI goes SM3.0

PowerColor is a consumer brand focused on providing cutting-edge graphics card products to retail customers. Our goal for the Tul brand is to be the industry's number one provider of technology product solutions. Our goal for the PowerColor brand is to be the world's number one brand of graphics cards. PowerColor is in effect owned by Tul Corporation, however the brands are operated independently of each other.