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Thermaltake Spedo

Date: 2009-02-04 | Author: Raymond Buckland
Company: ThermalTake

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INTRODUCTION

Since the introduction of the Spedo Advanced chassis by Thermaltake a few months ago, some of us were were wondering if Thermaltake would put together a cheaper variant of that chassis. Now don't get me wrong the original Spedo chassis is a great chassis but for some of us users we just want the most simple chassis we can find.

Well Thermaltake came up with an answer. The Spedo. Nothing else added to the name. This chassis still retains quite a bit from the advanced Spedo, like the movable HDD bays, the simple tool less 5.25 drive bays and the tool less PCI expansion locks. In my book the simpler the manufacturer keep it the better it performs. Somethings are meant to be kept simple.

About Thermaltake

Started from the passion for the DIY (Do It Yourself) concepts and the desires to realize the goal of “Ideas are originated from humanity; Realizing ideas is our belief.” Thermaltake Technology was established in January, 1999 and has been market to the world with “Thermaltake” brand name ever since.

The brand personality of Unique, Aggressive, Vivid, and Stylish makes Thermaltake an expert in creating Exciting things and Fascinating environment for gamers and enthusiasts, also Keep them Constantly High physically and mentally. Excellent technical expertise and integration ability, plus dare to experiment on the new possibilities give Thermaltake the source of authority in the market. Moreover, Thermaltake get close to consumers and observe lead users’ behavior and requirement, to design aesthetic and high quality products which will greatly improve system performance and bring the user to the up most potential. With innovative design and unique style, Thermaltake products spread rapidly among the enthusiasts in DIY market and soon become the number one choice for PC DIY enthusiast worldwide.

Entered the global market with own brand name, Thermaltake, and successfully established six branch offices in Australia, China Germany, Japan, Netherlands, and USA, with ninety-five regional distributor and over four thousand premium resellers. All product planning is orientated by observation of global PC peripheral market and understanding of consumer demands. Thermaltake create direct contact opportunities with resellers and consumers by participating major global IT exhibitions and trade shows every year, also develop creative marketing strategies for new product promotions. At the same time, Thermaltake incorporates the composite marketing system by making branch offices and regional distributors both the distribution channel and technical support or service center, to provide the most instant support and service to consumers, maintain close contact with end users, and strengthen corporate competitiveness.
We are living in the DIY* era. More and more people are assembling their own PC for fun and personal interests, but not only as a tool for work. Many consumers buy computer components to assemble or upgrade their own system, only to enjoy the pleasure in DIY. This kind of DIY living style has long been popular in many western countries, but it has only become the trend around the world in the recent years. With the fast growing of the PC DIY market, Thermaltake will continue to offer DIY enthusiast creative and innovative products, and become the number one choice for PC DIY enthusiast world wide.

* DIY (Do It Yourself) - People creating or assembling things by themselves for originality and individuality, receive satisfaction of accomplishment in return.

Thermaltake became the number one choice for PC DIY enthusiast worldwide with its innovative breakthrough product designs. The concept of “Quality”, “Performance”, and “Reliability” have been incorporated into the design of Thermaltake PC Chassis, Cooler and Power Supply to assure the components meet the highest standard. Thermaltake’s devotion in making products with leading edge technology, best performance, and a more comfortable user experience will continue, because we believe that a product inspired by good innovation concepts can improve the living standard at any time.
Getting closer to users allows Thermaltake to create a more personalized lifestyle for enthusiasts. With the rise of PC DIY concepts, Thermaltake incorporate new product design with observation from user behavior, and anticipating the needs from users. Plus the integration of our expertise in thermal analysis, mechanical design, electrical design, and industrial design to offer products consumers crave for. Further, with the implementation of CRM (Customer Relationship Management) and PLM (Product Lifecycle Management) platforms, Thermaltake always provide the most efficient and satisfactory service in terms of product developments and customer relationship managements.
Global vision - Worldwide marketing; Thermaltake spreads its corporate spirit and brand image throughout the world with diversified marketing strategies. By publishing enterprise magazine, creating online interactive campaign, sponsoring E-sports and LAN parties worldwide, and participating global IT exhibitions.

Thermaltake further set up online forums, product blogs and reseller clubs to assure consumer and reseller opinions and expectations towards the products can be clearly and freely expressed. At the same time, taking advantage of the well-trusted market survey websites to study and understand consumer demands, and raise brand awareness with professional product reviewer endorsement; ultimately, Thermaltake brand image can be strengthened and clearly communicated to the consumers.

Thermaltake technology is heading towards the successful development of Branding and R&D intellectual property, also will concentrate on the integration of thermal analysis, mechanical design, electrical design, and industrial design expertise to assure all products reach the highest standards.

Moreover, Thermaltake will maintain the constant devotion to global green activities, and expand the spirit of earth protection with actions in developing highly efficient cooling and energy saving technologies for the decrease of heat production; and give our part in preventing global warming for a better living environment for the next generation.

Key 3 Spirit” is a new concept developed by Thermaltake that directly communicates to consumers, and aims at marketing the “

 

Quality, Performance, Reliability, of Thermaltake products. With that in mind, consumers can feel the Excitement and Fascination which will Keep them Constantly High both physically and mentally

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