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PowerColor X800 GT
Date: 2005-08-08 | Author: Rafal Zak
Company: Tul Corporation
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Today ATI is launching a brand new RADEON® graphic card the X800 GT. This particular VPU is targeted at NVIDIA's GeForce 6600GT and 6800LE series of cards. ATI's partners will supply roughly 50,000 units during the launch month which means there will be quite a lot of X800 GTs available. While testing the card I talked to Andrzej Bania -- PR and Marketing Manager for Northern Europe & South Africa. We spoke about X800 GT and how it will impact ATI's current line of products. You might recall X700 XT which was a direct competitor to GeForce 6600GT, unfortunetely ATI decided to can it in favor of a more powerful X800.
Andrzej Bania (ATI): X700XT was moved out because we could bring the price of X800 down to compete with the 6600GT, but - whenever possible - we don't wish to simply compete. We aim to win and win big!
Obviously X800 GT might be based on one of the three cores: R420, R423 and R480. Can it be that some customers will get a better core than the others? I'm sure ATI has chosen chips with better yields and Tul Corporation, the maker of PowerColor graphic cards has specifically stated that their product is built around R480 ASIC. Time will show what other IHVs will ship, but I'm guessing it's the same. As for yields, here is what Andrzej had to say:
Andrzej Bania (ATI): Production have not been an issue on any product since R420 - getting enough time with the software development teams can be a much greater challenge. As our revenue keeps increasing - so we are constantly re-gearing for greater demand.
Our gem today will be PowerColor X800 GT equipped with 256 MBs of GDDR3 RAM sporting 256-bit memory interface.
PowerColor is a consumer brand focused on providing cutting-edge graphics card products to retail customers. Our goal for the Tul brand is to be the industry's number one provider of technology product solutions. Our goal for the PowerColor brand is to be the world's number one brand of graphics cards. PowerColor is in effect owned by Tul Corporation, however the brands are operated independently of each other.
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